Preparing for mobile – are you ready?
We recently came across the excellent report ‘Mobile Commerce: What consumers really want’ from EPIserver, and thought we should share some of the stand out facts they report. Hopefully all businesses realise by now that they need to have a mobile strategy in place. UK smartphone ownership reached 58% in December 2012 and tablet ownership...
Survey shows travel searches increasingly start on mobile and tablets
Google recently released some stunning data about mobile phone usage. Everyone is aware that the massive increase in smartphone ownership has led to a sea-change in the way people are accessing the Internet. But if mobile optimisation wasn’t at the top of your list of development changes already then this research should put it up...
Heinz show that QR codes can work
A recent survey has shown that QR code use continues to rise in the UK – although only around 10% of smart phone owners have used them. Scepticism remains of their effectiveness, but many companies have seen great results. Heinz QR codes scanned over 1 million times Last year Heinz put QR codes on ketchup...
Tesco Korea increase online sales by 130% with QR campaign
When Tesco wanted to grown their market share in Korea, they were looking for options that would not involve increasing the number of stores. After some super-brainstorming, they created a truly innovative multichannel campaign that combined outdoor advertising, mobile commerce and QR codes. And the results were extremely impressive. Koreans are very hard working and...
The Rise of the Tablet
We came across these two very interesting infographics this week, showing the phenonomal growth of tablet use across the world. Globally 67 million tablets were sold worldwide in 2011, up from 18.6 million a year. Sales of tablets will overtake sales of traditional desktops and laptops during this decade. Tablet stats: 10% of Britons...
Mobile is gaining ground fast: will you be ready?
Does January 2009 seem like yesterday? That month a whole 0.9% of internet usage was using mobile phones. Three years later in January 2012, it’s 8.5%. Let’s look at those numbers: Global use of mobile devices to access Internet (excludes tablets) Jan 2009: 0.7 percent Jan 2010: 1.6 percent Jan 2011: 4.3 percent Jan...