Great use of Facebook Timeline Cover Photo by Thredbo Ski Resort
As the start of the season in the Southern Hemisphere gets nearer, Thredbo Ski Resort in Australia have been making great use of the Facebook Timeline Cover Photo. They have been counting down the number of days to the start of the season since 37 days to go: By changing the Cover Photo every day,...
Utah Tourism launch unique ad campaign on San Francisco subway
Visitors to San Francisco’s Montgomery Street Station have recently been treated to a unique viewing of one of Utah’s scenic icons, Delicate Arch. It’s all part of the Utah Office of Tourism‘s USD2.2m ‘Utah Life Elevated‘ advertising campaign. Utah Tourism’s advertising agency, Salt Lake City-based Struck, unveiled a one-of-a-kind outdoor advertising effort that focuses on...
Sunshine Village celebrate their Facebook fans in their Cover Photo
It wasn’t so long ago that Sunshine Village were the villains. After their epic social media fail in January 2011, there was a large amount of negativity attached to the brand. That certainly hasn’t all gone. The Support Ski Patrol wronged by Sunshine Village Facebook page is still active and has almost 8000 fans. However,...
Facebook Cover Photo Guidelines for Pages: do they matter?
Last week we highlighted some companies breaking the official Facebook Cover Photo guidelines for Pages. With Facebook Timeline for Pages still only a few weeks old, it increasingly seems that their guidelines are unenforceable. We noticed two more dubious Cover Photos this week, from the ski areas of Sun Peaks and the Portes du Soleil:...
Thyon use an Eskimo in an igloo to create social media buzz
Another campaign Skipedia liked from last season was from Thyon in Switzerland’s Quatre Vallees. Possibly inspired by Whistler’s Embedded campaign, Thyon took a more light-hearted approach to employ their own esquimau to live for 14 days in his own igloo on the mountain. The candidate was chosen by interview from a shortlist of 40 candidates....
Nude skier helps Portes du Soleil win Facebook fans
Nude skiing isn’t something you see very often, so we at Skipedia liked this innovative campaign by the (Swiss) Portes du Soleil. The campaign was run via YouTube and a dedicated site – http://ski-nu.ch/. Once the video finished, users were invited to ‘participate’, taking them to the Portes du Soleil Facebook page. On arrival on the...