‘Life is good’ in St Anton with viral video hit
We defy you not to smile when you watch this video from St Anton am Arlberg. In 2 minutes and 22 seconds they manage to capture everything that makes a ski holiday. As the backing song goes, ‘Life is good, life is great’ and this video hits the mark perfectly. There’s a reason why it’s...
Have Les Arcs made the worst ski resort ad ever?
Sometimes we see ads that impress us (like this easyJet ad). Sometimes we see ads that don’t (this Three Valleys ad or this from Les Menuires). But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs. Even without the inevitable thoughts it conjures of Jimmy Savile...
France overtakes USA as most popular country for skiing
Research by Domaines skiables de France (DSF) shows that France is the top destination in the world for skiing (in terms of attendance), ahead of the United States and Austria for the first time in three years. French ski resorts recorded 55.3 million skier days during the 2011/12 season, up 3% year on year. The growth was driven by the excellent snow...
Perisher increase fans and engagement with ‘Skibum’ Facebook competition
Brands are always searching for effective competitions to increase their fans base and engagement on Facebook. Australian resort Perisher has recently managed to achieve both with their ‘Be the ultimate Skibum‘ competition. The competition offered entrants the chance to win a ‘ski bum’ experience valued at over AUD20,000. The prize included six weeks’ accommodation, lift...
Should you Photoshop your Facebook Cover Photo?
Should you Photoshop your Facebook Cover Photo? Well, if you mean making the sky a bit bluer, or the snow a bit whiter, then go for it. But if you are just making a beautiful picture worse, as Cauterets have done here, then the answer is no. This doesn’t make me think, ‘Hey, look I...
Video without words shows off the best of Zermatt in summer
Just 30 seconds long and with no words – we loved this great video that shows off the beauty of Zermatt in summer. It’s proof that successful video content doesn’t need to be complicated or have high production values. It just needs to be good. Perhaps the only way this could have been improved would...