How to turn a pile of snow into guerrilla marketing
We love this guerilla marketing idea from Bláfjöll ski resort in Iceland (who knew?). It’s a simple idea, but brilliantly effective. Simply dump a load of snow next to a busy road and stick a sign in it pointing to your resort. Hey, it’s only 30km, and you’re in your car already, why not head...
Folie Douce brand expands to Alpe d’Huez
While at Grand Ski last week, we noticed that the Folie Douce have announced plans to add a fourth venue to their expanding empire. Regular après-skiers will already know the very successful Folies Douces in Val d’Isere, Val Thorens, and, from this season, in Meribel. La Folie Douce comes to Alpe d’Huez From December 2013,...
Tignes update Facebook page to make it less ‘official and more shareable
While at Grand Ski last week, we noticed that Tignes had recently changed their Facebook page name. The original name for the page was ‘Tignes espace killy (Official)’ – not only a mouthful, but extremely ill-suited for tagging within posts. If you wanted to link to their Facebook page, you had to accept that the...
Chamonix introduces new brand identity, Facebook page and Twitter competition
Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside the industry (her previous employer...
A Ski Resort Rebrand Case Study: Val Thorens United
Last week Skipedia met with Gregory Guzzo, director of the Val Thorens Tourist Office to discuss the process and rationale behind their recent rebrand to ‘Val Thorens United’. Skipedia: What were the reasons for this change? Gregory Guzzo: The ski market is approaching maturity. Competition within travel, particularly on the internet, is increasing faster than...
Ischgl target UK market with new TV advert
Although not unknown in the UK market, it is rare to see ski advertising on British TV. Crystal Ski advertised on TV last year This time last year, buoyed by Travel Alberta’s marketing dollars, Crystal Ski ran their first ever TV advert. The ad screened nationally during the winter on Channel 4, Film 4, E4...