Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
The Top 10 Episodes of The Ski Podcast in 2023
podcast

The Top 10 Episodes of The Ski Podcast in 2023

by iain on Jan 7, 2024 • No Comments
Have you been listening to The Ski Podcast in the last year? In 2023 we released 33 different episodes, covering destinations from Afghanistan to Australia, Bosnia to Banff, plus interviews with everyone from Olympic champions to lift geeks. We’ve welcomed so many new listeners to The Ski Podcast in the last year, with the total...
Les Arcs article on InTheSnow.com
Resorts

Les Arcs article on InTheSnow.com

by iain on Jan 2, 2024 • No Comments
Iain visited Les Arcs in December 2023 to find out more about their recent B Corp accreditation. You can now read his article about this and the resort’s other environmental acheivements at InTheSnow.com Find out more about Les Arcs’ journey to the B Corp accreditation in Episode 195 of The Ski Podcast:
David Lindsay interview on welove2ski.com
Iain / Resorts

David Lindsay interview on welove2ski.com

by iain on Dec 19, 2023 • No Comments
In the second of my new series of ‘Chairlift Chat’ interviews for snowsports website welove2ski.com, I spoke to David Lindsay, son on the founder of Meribel, Sir Peter Lindsay. You can read this article here. You can also listen to the entire interview in Episode 190 of The Ski Podcast:
Snow Train article in The Telegraph
Iain / Resorts

Snow Train article in The Telegraph

by iain on Dec 19, 2023 • No Comments
In December 2023, Iain travelled from London to the French Alps on the inaugural service of the new Eurostar Snow Train. His article on the trip has now been published in The Telegraph: You can read more about Iain’s journey and how the new Snow Train works at Ski Flight Free and hear Iain’s views...
Trojena: The Saudi Arabian 'Ski Resort'
Ideas / Resorts

Trojena: The Saudi Arabian ‘Ski Resort’

by iain on Dec 10, 2023 • No Comments
The chances are that taking a ski holiday in Saudi Arabia is not top of your bucket list but encouraged by China’s success in hosting a Winter Olympics without any natural snow, the developers of Trojena are determined to give you that opportunity. The ‘ski resort’ of Trojena will be part of NEOM, a proposed...
'Homeland': The first ski resort without lifts?
Ideas / Resorts

‘Homeland’: The first ski resort without lifts?

by iain on Dec 6, 2023 • No Comments
With climate change and global warming at the centre of the conversation around skiing, it’s more common to read about ski resorts closing than new ones opening. That makes ‘Homeland’ – a new ski-touring only ski resort in the Lombardy region of Italy – even more notable. The resort opened last winter above the small...

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.