Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Val Thorens article on InTheSnow.com
Resorts

Val Thorens article on InTheSnow.com

by iain on Dec 21, 2022 • No Comments
Iain travelled to Val Thorens in December 2022 to visit the new €40 million sports centre, ‘Le Board’. His review has now been published by InTheSnow Magazine: Iain travelled by train to and from Val Thorens, via Modane/Orelle on his outbound journey and back via Moutiers. Iain’s journey from Orelle to Val Thorens was as...
SkiYodl investment looks overvalued
Ideas / Tour Operators

SkiYodl investment looks overvalued

by iain on Dec 18, 2022 • 2 Comments
According to a press release earlier this week, ski holiday booking platform SkiYodl is currently aiming to raise £1.5 million in crowdfunding investment. In January 2021, the company used Crowdcube to raise £770,000 from 450 investors. Founder previously worked in Verbier Founder Oli Dannatt previously worked as a ski instructor for Richard Branson in Verbier....
Harry Kane kicks off the season in La Clusaz
Ideas / Marketing

Harry Kane kicks off the season in La Clusaz

by iain on Dec 14, 2022 • No Comments
There was jubilation in France when Harry Kane blasted his penalty over the bar in their World Cup quarter-final against England. ‘Les Bleus’ took a step closer to retaining their crown and sad Englishmen had to accept that it wasn’t ‘coming home’. Meanwhile, as the Harry Kane memes started to take over the Internet, in...
Zermatt article on Fall Line Skiing
Ideas / Resorts

Zermatt article on Fall Line Skiing

by iain on Dec 14, 2022 • No Comments
Iain’s recent ‘Ask The Expert’ interview with Ed Mannix from Matterhorn Chalets has been published on the Fall Line Skiing website. Ed shares his insider tips both on and off the mountain for a trip to Zermatt.
Ski Deals article in 'The Independent'
Resorts

Ski Deals article in ‘The Independent’

by iain on Dec 1, 2022 • No Comments
Iain was recently commissioned by ‘The Independent’ to put together this round-up of current ski deal. Ths article was published earlier this week.
Train Travel article in 'The Independent'
Resorts

Train Travel article in ‘The Independent’

by iain on Dec 1, 2022 • No Comments
Iain’s article ‘Eight of the Best Ski Resorts you can travel to by train from London‘ was recently published in ‘The Independent’. In the last few years, Iain has travelled on five of these routes, with the others on his ‘to do’ list.

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.