Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday

The sad demise of the catered chalet ski holiday

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  

Will ChatGPT make ‘ski experts’ redundant?  

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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"We are not an amusement park!” French ski resorts campaign to open for Christmas…

“We are not an amusement park!” French ski resorts campaign to open for Christmas…

This has been a fast news week in the world of skiing. Way back on Monday the travel industry saw some hope, with the announcement that quarantine could be reduced to five days with a negative test. This is a sad summary of where we are in November 2020: joy from an entire industry at...
Survey Reveals the Most (and Least) Expensive Ski Resorts in France

Survey Reveals the Most (and Least) Expensive Ski Resorts in France

New research has revealed the most and least expensive ski resorts in France. Skidata.io is run by Pierre Tabuteu, who has analysed the cost of holidays in all 232 French ski resorts, across not just the Alps, but also the Jura, Massif-Central, Vosges, Pyrenees and even Corsica. Tabuteu’s research was based on winter holidays for...
Ski Touring in Andermatt article in 'Skier & Snowboarder Magazine'

Ski Touring in Andermatt article in ‘Skier & Snowboarder Magazine’

Iain’s article on ski touring has been published in ‘Skier and Snowboarder Magazine‘. Iain arrived in Andermatt on the same day that the lifts were closed across Switzerland in ‘Lockdown 1.0’ in March 2020. But when you’re ski touring, you don’t need lifts… Iain interviewed Lars Werner from the Radisson Blu in Andermatt about the history of...
Les Arcs 'Green' article on InTheSnow.com

Les Arcs ‘Green’ article on InTheSnow.com

Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Les Arcs in December 2020 to test out the resorts’ green credentials. His article about his green review has now been published on InTheSnow.com Iain travelled by train to Bourg St Maurice and then took the new funicular up to Les Arcs You can listen to...
Exclusive: Crystal Ski may not operate any ski holidays this winter

Exclusive: Crystal Ski may not operate any ski holidays this winter

Crystal generated a good amount of PR when they announced this week that they will be giving customers free Covid19 insurance. However, every news outlet reporting this development appear to have simply ‘copy and pasted’ the press release without reading it. Crystal may not operate any ski holidays this winter While the ‘Crystal Holiday Promise’...
12 Things We Learned from LISTEX 2020

12 Things We Learned from LISTEX 2020

While LISTEX (London International Snowsports Trade Exchange) was not able go ahead physically, this week has seen some excellent discussion about the future of the ski industry. James Gambrill presented results of the latest research from the Mountain Trade Network (MTN), which follows on from last week’s Ski Club research. We look at the key...