
What does your ski pass money get spent on?
Have you ever wondered where the money from your increasingly expensive lift pass goes? French ski resort Alpe d’Huez have answered that question by publishing a full breakdown of how they spend the income from lift pass sales. The price of a day pass in Alpe d’Huez is €62. That scales down to just over...

55% of La Folie Douce Val Thorens sold for €2.5m
Most British skiers to France will have heard of the ‘clubbing at altitude’ concept of La Folie Douce. The first Folie Douce was established in Val d’Isere in 2007 by founder Luc Reversade. You can now party and eat in six resorts across the French Alps – Val d’Isere, Val Thorens, Meribel-Courchevel, Alpe d’Huez and...

P&V team up with La Folie Douce
The biggest challenge facing tour operators is being able to differentiate their product. After all, if you’re trying to choose who to go with to a particular destination, then the ski area is the same, the lift pass is the same, and the choice of ski schools and ski hire is the same. Some companies...

12 Things We Learned At The ABTOF French Ski Launch 2014
Journalists, tour operators and resorts gathered in London today for the annual ABTOF and AtoutFrance ski conference – the official French ski launch for this winter season. Here’s some quick snippets that we picked up from the day: Ski Famille won the ABTOF award for Best Innovation – for their absolutely brilliant idea (although...

Why Alpe d’Huez is Lost In Translation…
It is a truth universally acknowledged, that a ski resort in possession of a UK customer list must be in want of a good translator. If Jane Austen were writing about ski resorts, she may have been tempted to write the above. Even more so if she received an email like the one below, from...