Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "alpe d’huez"
55% of La Folie Douce Val Thorens sold for €2.5m

55% of La Folie Douce Val Thorens sold for €2.5m

Most British skiers to France will have heard of the ‘clubbing at altitude’ concept of La Folie Douce. The first Folie Douce was established in Val d’Isere in 2007 by founder Luc Reversade. You can now party and eat in six resorts across the French Alps – Val d’Isere, Val Thorens, Meribel-Courchevel, Alpe d’Huez and...
P&V team up with La Folie Douce

P&V team up with La Folie Douce

The biggest challenge facing tour operators is being able to differentiate their product. After all, if you’re trying to choose who to go with to a particular destination, then the ski area is the same, the lift pass is the same, and the choice of ski schools and ski hire is the same. Some companies...
12 Things We Learned At The ABTOF French Ski Launch 2014

12 Things We Learned At The ABTOF French Ski Launch 2014

Journalists, tour operators and resorts gathered in London today for the annual ABTOF and AtoutFrance ski conference – the official French ski launch for this winter season. Here’s some quick snippets that we picked up from the day:   Ski Famille won the ABTOF award for Best Innovation – for their absolutely brilliant idea (although...
Why Alpe d'Huez is Lost In Translation...

Why Alpe d’Huez is Lost In Translation…

It is a truth universally acknowledged, that a ski resort in possession of a UK customer list must be in want of a good translator. If Jane Austen were writing about ski resorts, she may have been tempted to write the above. Even more so if she received an email like the one below, from...
Folie Douce bring more 'sweet madness' to Megeve

Folie Douce bring more ‘sweet madness’ to Megeve

It was in 1969 when Luc Reversade, a former ski instructor, founded the first La Folie Douce in Val d’Isere. The restaurant and bar soon built up a reputation as the place in Val to go for apres-ski. As has been clear for years at the Krazy Kangaruh and Moosevirt in St Anton, apres-ski doesn’t have to...
Alpe d'Huez introduce great new Facebook cover photo

Alpe d’Huez introduce great new Facebook cover photo

July is going to be a big month for Alpe d’Huez. Last weekend they opened for skiing last weekend – an unusual summer event – and secondly, in just ten days time, the 100th Tour de France will be passing through the resort not just once, but twice in the same day.   Add in...