Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "christmas"
9 Social Media Facts about the 2013 John Lewis Christmas Ad

9 Social Media Facts about the 2013 John Lewis Christmas Ad

Did you know there was a new advert for a shop? Yes, the annual new Christmas ad for John Lewis is now an ‘event’ worthy of reporting by the media. Surely you must have seen it already, so here’s some spurious facts about the coverage it has generated: 1. It cost a lot £1 million for an...
easyJet show ski industry how to sell Christmas in the Alps

easyJet show ski industry how to sell Christmas in the Alps

There’s been a lot of talk recently about how we can get families back into skiing again. The price is obviously a factor, but how can we remind people why a ski holiday is a special holiday? Well, top marks to EasyJet – they nailed it with this copy (as seen in the Evening Standard...