There’s been a lot of talk recently about how we can get families back into skiing again. The price is obviously a factor, but how can we remind people why a ski holiday is a special holiday?
Well, top marks to EasyJet – they nailed it with this copy (as seen in the Evening Standard this week), summing up just why Christmas in the Alps is just as good as in the UK:
Show your kids how magical Christmas is on the slopes.
Open the stockings in front of a toasty fire, then take them over the mountains in a sleigh just like Father Christmas’s.
By Iain Martin