Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "easyjet"
[COVID-19] Reasons to be Cheerful Pt.1

[COVID-19] Reasons to be Cheerful Pt.1

Firstly, let me clarify – I’m not suggesting the deaths of thousands of people is something to be cheerful about. This blog post is purely about looking for signs of positivity while the UK remains in lockdown and ski bookings are at the bottom of a disastrous trough. The good news… Some people are booking...
Have Les Arcs made the worst ski resort ad ever?

Have Les Arcs made the worst ski resort ad ever?

Sometimes we see ads that impress us (like this easyJet ad).  Sometimes we see ads that don’t (this Three Valleys ad or this from Les Menuires). But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs. Even without the inevitable thoughts it conjures of Jimmy Savile...
easyJet show ski industry how to sell Christmas in the Alps

easyJet show ski industry how to sell Christmas in the Alps

There’s been a lot of talk recently about how we can get families back into skiing again. The price is obviously a factor, but how can we remind people why a ski holiday is a special holiday? Well, top marks to EasyJet – they nailed it with this copy (as seen in the Evening Standard...