![[COVID-19] UK Ski Industry Survey Results](https://www.skipedia.co.uk/wp-content/uploads/2020/04/4-290x290.png "[COVID-19] UK Ski Industry Survey Results")
[COVID-19] UK Ski Industry Survey Results
A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on UK passport holders 71% believe...
![[COVID-19] What are Google Ads Credits?](https://www.skipedia.co.uk/wp-content/uploads/2020/04/1200px-Google_Ads_logo.svg_-290x290.png "[COVID-19] What are Google Ads Credits?"){kind=logo}
[COVID-19] What are Google Ads Credits?
In the latest of our COVID-19 marketing updates, we look at the Google announcement that they will be offering ‘Google Ads Credits’ to ‘Help alleviate some of the cost for small and medium-sized businesses (SMEs) to stay in touch with their customers during this challenging time’ What does that mean? Google will be giving SMEs worldwide...
![[COVID-19] Reasons to be Cheerful Pt.1](https://www.skipedia.co.uk/wp-content/uploads/2020/04/unnamed-1-290x290.png "[COVID-19] Reasons to be Cheerful Pt.1")
[COVID-19] Reasons to be Cheerful Pt.1
Firstly, let me clarify – I’m not suggesting the deaths of thousands of people is something to be cheerful about. This blog post is purely about looking for signs of positivity while the UK remains in lockdown and ski bookings are at the bottom of a disastrous trough. The good news… Some people are booking...
COVID-19 may cost French ski industry €1.8 billion
It’s evident that COVID-19 is going to have a huge impact on the ski industry. While it’s still not clear how the UK industry will be affected, some shocking figures were released last week. €1.8 billion drop in turnover “We have lost 20% of our financial capacity, a drop of €1.8 billion in turnover,” said...
![[COVID-19] How should I adjust my Ski Marketing? (Part 2)](https://www.skipedia.co.uk/wp-content/uploads/2020/03/1-290x206.jpg "[COVID-19] How should I adjust my Ski Marketing? (Part 2)")
[COVID-19] How should I adjust my Ski Marketing? (Part 2)
Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports companies should adjust their ski...
![[COVID-19] How should I adjust my Ski Marketing?](https://www.skipedia.co.uk/wp-content/uploads/2020/03/ETTg3XxXQAEKUdy-290x290.jpg "[COVID-19] How should I adjust my Ski Marketing?")
[COVID-19] How should I adjust my Ski Marketing?
Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...