What is the point of using QR codes online?
Yesterday, the excellent London Freeze event posted a QR code onto our Facebook page. No problem with that. It’s great use of Facebook, but we found the image they posted interesting – a QR code, with the instruction to get out your smart phone and scan it to get a 10% discount on tickets. Isn’t...
Oakley Europe use Facebook Check-In promotion
We liked this current Facebook promotion by Oakley Europe. Very simple, but very effective. All you have to do is to show that you’ve checked-in on Facebook when you make a purchase and you get a free T-shirt. Okay, there have been a few negative comments about the fact the offer is only available at...
Why social media should be part of your marketing plan…
We loved this slideshare, packed full of statistics about social media from Harp Social. If you don’t already include social media in your marketing plan, then maybe now’s the time to start…
Interview: Megève Tourisme’s social media marketing
Our recent look at the Top 10 French Ski Resorts on Facebook showed Megève a long way in the lead with over 33,000 fans. We recently caught up with Jean Marc Seigneur, vice-president at Megève Tourisme to find out more about their approach to social media marketing. Is social media a key marketing tool for...
Free Helly Hansen stickers on Facebook
I liked this offer from Helly Hansen that I came across this week. Just ‘like’ the page to get some free stickers. It might not appeal to everyone, but something for nothing usually works, and will be winning them Facebook fans (they’re nearing 10,000). Like the page and it takes you through to a data...
When automation goes wrong…
Automation saves time, but can lose fans I posted last week showing how automating your Facebook updates may not be the best idea. Scrolling through the pages that Skipedia follows on Facebook this morning, I couldn’t help notice some ugly automation. Lots of exciting new updates from Courmayeur? Courmayeur, I name you… I could only...