Neilson make it Yeti season with new Facebook game
The timing couldn’t be better. Only a few weeks after the press claimed that there is proof that the Yeti exists, Neilson launched their extremely addictive new Facebook game – the Ski Challenge, featuring Ziggy Snowdust, their resident Yeti. Excellent Facebook engagement The game, developed in partnership with France Montagnes, is simple to play, has...
Marketing at the London Ski & Snowboard Show: Gallery
The London Ski & Snowboard Show returned to Earls Court for the first time in 17 years. We went along and took a look at how companies were going about their marketing this year, whether QR codes, Facebook and Twitter promotion or use of hashtags. By Iain Martin
Over 50% of pensioners are on Facebook (and other interesting stats)
Some very interesting stats about UK social media usage in this great infographic from UMPF. So much that’s commentable, but headliners to me are: – 77% of the UK adult population have an active Facebook profile – 32% use Twitter regularly – Over half of all pensioners are on Facebook What does it mean? 1....
5 Simple Tips To Improve Your Facebook Fan Page
Hopefully you already have a fan page on Facebook for your business. Ideally you have links to it from your website, your email signature and have the address printed on your business card. So if you’re making all that effort to direct people there, you’d better make sure it looks good, right? After all, you...
What is the new Facebook Timeline?
The Facebook Profile changes again Many Facebook users are still struggling to get used to the recent changes, but that is nothing compared with what is to come. Last week Facebook announced the new ‘Timeline’ profile page and we at Skipedia have been looking into what that will mean to individuals and brands. What will...
Is it time you employed a Community Manager?
If you’re going to take social media seriously and develop a strategy within your company [and why wouldn’t you?], you may want to employ someone in a new and emerging role that is becoming common within the social sphere – the Community Manager. Who is the Community Manager? The Community Manager is an individual who...