The London Ski & Snowboard Show returned to Earls Court for the first time in 17 years.
We went along and took a look at how companies were going about their marketing this year, whether QR codes, Facebook and Twitter promotion or use of hashtags.
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- The new location of Earls Court created a great opening impression
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- Proof that there’s still a place for old school marketing
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- Roy Liechtenstein channelled by Salomon
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- A very clear sales message from Trespass
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- NONSTOPsnow were inspired by Roy Liechtenstein as well
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- One of the best examples of QR code use by Visit Finland
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- Les 3 Valleys pushed gastronomy with their ‘Cook Off’ competition
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- P&V went for engagement via a petanque rink
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- Crystal Tube ad effectively pushing the all inclusive pitch
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- Inghams’ Tube ad with Whistler Blackcomb
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- Nice Tube ad from Crystal and Alberta
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- Great idea from the Brits. Photo booth including sponsor branding.
By Iain Martin