Heinz show that QR codes can work
A recent survey has shown that QR code use continues to rise in the UK – although only around 10% of smart phone owners have used them. Scepticism remains of their effectiveness, but many companies have seen great results. Heinz QR codes scanned over 1 million times Last year Heinz put QR codes on ketchup...
Tesco Korea increase online sales by 130% with QR campaign
When Tesco wanted to grown their market share in Korea, they were looking for options that would not involve increasing the number of stores. After some super-brainstorming, they created a truly innovative multichannel campaign that combined outdoor advertising, mobile commerce and QR codes. And the results were extremely impressive. Koreans are very hard working and...
Ideas for using QR codes in the ski industry
eBay launch shop with QR codes only We at Skipedia were interested to read that eBay will be opening a pop-up shop in Soho this Christmas. The shop will stock 200 lines of products, but have no tills. The only way to buy the products will be through the eBay mobile app. Cash and credit cards will not be...
Marketing at the London Ski & Snowboard Show: Gallery
The London Ski & Snowboard Show returned to Earls Court for the first time in 17 years. We went along and took a look at how companies were going about their marketing this year, whether QR codes, Facebook and Twitter promotion or use of hashtags. By Iain Martin
What is the point of using QR codes online?
Yesterday, the excellent London Freeze event posted a QR code onto our Facebook page. No problem with that. It’s great use of Facebook, but we found the image they posted interesting – a QR code, with the instruction to get out your smart phone and scan it to get a 10% discount on tickets. Isn’t...
Interview: Megève Tourisme’s social media marketing
Our recent look at the Top 10 French Ski Resorts on Facebook showed Megève a long way in the lead with over 33,000 fans. We recently caught up with Jean Marc Seigneur, vice-president at Megève Tourisme to find out more about their approach to social media marketing. Is social media a key marketing tool for...