Regular visitors to Skipedia will know that we have a soft spot for Quechua.   We think their positioning is spot on and although there was some debate (see the comments) about the quality of their product, no one is claiming they are Patagonia or The North Face.

Check out their new TV campaign below, which again just manages to capture the spirit of the mountains.  It’s about being able to commune with nature.  This ad nails it.