Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "quechua"
"We all need warmth" - Great new Quechua TV advert

“We all need warmth” – Great new Quechua TV advert

Regular visitors to Skipedia will know that we have a soft spot for Quechua.   We think their positioning is spot on and although there was some debate (see the comments) about the quality of their product, no one is claiming they are Patagonia or The North Face. Check out their new TV campaign below,...
How Quechua make you feel you're in the mountains...

How Quechua make you feel you’re in the mountains…

Quechua is a brand I’ve always liked. Founded in 1997 in an apartment in Sallanches, it grew quickly to become one of the top ten mountain gear brands within just six years. How? Well, distribution via Decathlon as their official mountain wear brand helped. But the key lies in the three tenets of the Quechua...