Interview with Thibaut Loubere, Community Manager, Val Thorens
With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort. Q: This is your first...
38 Soundbites from the LISTEX 2014 Ski Forum
Skipedia attended this week’s London International Ski Trade Exchange forum, moderating and presenting at several sessions. There was such a huge amount covered over the two days, it’s impossible to do justice to it all, but here’s a taster of what was under discussion: Ski 2 The Moon There were 90,000 downloads of Skitracks last...
Flaine Impress Again With #Selflaine Campaign
Flaine made an impression with their social media last season, when their pre-season Facebook competition increased their fan base by 7000 in one week. This winter they have taken a different, and even more ambitious, approach with their new #Selflaine campaign – designed by Felix Creation. Submit your #Selflaine The Grand Massif resort...
The Top 40 Ski Resorts on Facebook (Relatively)
We have previously looked on Skipedia at which ski resorts in France, Austria and Italy and across Europe have the most Facebook fans. But how useful are absolute figures? Surely you would expect a resort with more visitors to have more Facebook fans? We thought we’d look more closely at the figures to find out who is...
Was this the best Facebook post by a ski resort in winter 2013/14?
Firstly credit must go to Greg Blanchard at Slopefillers. He has been analysing North American ski resorts’ marketing activity closely for years. Last week he published a new blog post ‘The Top 100 Resort Facebook Posts Shared During the 2013/14 Ski Season‘. We highly recommend that all snowsports marketing professionals take a look at this...
19 Social Media and Digital Facts about Val Thorens
Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....