I found this research from SIA (Snowsports Industries America) fascinating.
1. Don’t hassle me on social media
2. Put on a great event for me
3. Let me find your brand when I’m already thinking about snowsports
4. Definitely don’t try and reach me via TikTok
You can find out more about SIA in my interview with their President, Nick Sargent, in Episode 214 of The Ski Podcast:
1 comment
Paul Bond says:
Sep 25, 2024
Yes, always thought snowshows etc were far more effective in engendering enthusiasm.
Back to the future?