How do skiers want to see brands promote themselves?
I found this research from SIA (Snowsports Industries America) fascinating. 1. Don’t hassle me on social media 2. Put on a great event for me 3. Let me find your brand when I’m already thinking about snowsports 4. Definitely don’t try and reach me via TikTok You can find out more about SIA in my...
Who are the top skiing and snowboarding influencers in the UK?
I doubt there’s anyone reading this blog who doesn’t spend time on social media every day. Depending on your age, you probably spend hours scrolling through TikTok, Instagram or Facebook. You might even be one of the remainers on Twitter, desperately hoping that Elon Musk doesn’t go completely bat-crazy. Maybe ‘the kids today’ spend too...
6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...