Flaine Impress Again With #Selflaine Campaign
Flaine made an impression with their social media last season, when their pre-season Facebook competition increased their fan base by 7000 in one week. This winter they have taken a different, and even more ambitious, approach with their new #Selflaine campaign – designed by Felix Creation. Submit your #Selflaine The Grand Massif resort...
The Top 40 Ski Resorts on Facebook (Relatively)
We have previously looked on Skipedia at which ski resorts in France, Austria and Italy and across Europe have the most Facebook fans. But how useful are absolute figures? Surely you would expect a resort with more visitors to have more Facebook fans? We thought we’d look more closely at the figures to find out who is...
Was this the best Facebook post by a ski resort in winter 2013/14?
Firstly credit must go to Greg Blanchard at Slopefillers. He has been analysing North American ski resorts’ marketing activity closely for years. Last week he published a new blog post ‘The Top 100 Resort Facebook Posts Shared During the 2013/14 Ski Season‘. We highly recommend that all snowsports marketing professionals take a look at this...
19 Social Media and Digital Facts about Val Thorens
Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....
Esprit Ski Hit The Spot With Great Video Content
With so much noise in social media to work your way through, it can be hard to make an impression. That’s why Esprit Ski has stood out for us this season for the quality and quantity of their video content. The best resource that most tour operators have is their staff that in resort. What...
How Grand Massif went from 2800 Facebook fans to 10000 in one week…
In the last few years, we’ve seen many innovative campaigns by ski resorts using social media. Some have worked, some have sunk like a stone, but few have been as successful as the pre-season Facebook promotion by the Grand Massif region in France. Pre-season opening promoted exclusively on Facebook After the great snow that fell in...