Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards.

When we interviewed Gregory Guzzo  director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan.

They recently released data about the resort’s digital activity.  Here are 19 social media and digital facts about France’s ‘station du jour’:

Gregory Guzzo Val Thorens

Gregory Guzzo

19 social media and digital facts about Val Thorens
  1. The VT Tourist Office ran 35 different marketing campaigns in 2013/14
  2. There were 1495 TV ads and 1074 radio ads
  3. 75% of their TV advertisements were shown in Belgium
  4. A four minute video was shown on Air France flights to over 7m passengers
  5. They attended 50 trade and consumer fairs
  6. Val Thorens is mentioned 6 times a day on average in national or international media
  7. The earned media value of these mentions is €34 million
  8. 22% of this earned media is in France
  9. Britain and Belgium are the next most valuable countries with 1.8% each
  10. The official Val Thorens website had 3.6m visits in the last year (up 47% on 2010/11)
  11. There were 16m page views, equivalent to 4.4 pages per visit
  12. The average time spent on the site was 3 minutes 5 seconds
  13. The website is in 7 languages and has over 2600 pages
  14. Val Thorens’ social media channels are accessed every 2 minutes on average during winter
  15. Over 12 million photos on Facebook  have been tagged to Val Thorens
  16. It is the leading French ski resort on Instagram and on Google+
  17. With over 160,000 Val Thorens has more Facebook fans than any other  French ski resort
  18. There were over half a million views of their YouTube channel in 2013/14 (up 37%)
  19. The average open rate of emails was 20%




By Iain Martin