6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
Inside Val Thorens’ Social Media Strategy
We previously interviewed Thibaut Loubère, digital marketing manager for Val Thorens back in 2015. This month he spoke to Agorapulse about the resort’s social media strategy: Could you introduce yourself and tell us more about your missions as marketing manager for Val Thorens? I am Thibaut Loubère, marketing manager for Val Thorens. My mission as marketing...
Instagrammers invited on ‘Insta Expedition’ to Verbier
While the debate about the value of Instagram and its ‘Instagrammers’ goes on, many brands continue to reach out to influencers. The Swiss ski resort of Verbier has recently run an innovative promotion. The resort invited five influential Instagrammers from three countries for a special ‘Insta Expedition’. Mountain Photography Expedition Organised in partnership...
Interview with Thibaut Loubere, Community Manager, Val Thorens
With 230,000 fans on Facebook, 20000 followers on Instagram and 15000 on Twitter Val Thorens is one of the most engaged ski resorts in the world. So during our recent visit to Val Thorens, Skipedia took the opportunity to catch up with Thibaut Loubere, Community Manager for the resort. Q: This is your first...
19 Social Media and Digital Facts about Val Thorens
Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....
Red Bull leverage Instagram with ‘Inspiration’ campaign
We all know how good Red Bull are at content marketing (remember Felix Baumgartner, anyone?). But not all of their marketing revolves around action sports. Their recent ‘RedSilverBlue’ campaign invited Instagrammers to use the hashtags #rededitionplease #blueeditionplease and #silvereditionplease to tag their ‘inspirational’ photos. The best images were included on colour-graded billboards in several cities...