K2 accused of using sex to sell ski boots
K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they have even posted a ‘Making...
The Freeze Festival moves to Clapham Common
After five years at the Battersea Power Station, the (London) Freeze Festival has dropped the London from its title and moved to Clapham Common. We dropped by on the opening night to see how it looked, and if any marketing or businesses stood out. Retro Rentals This is one business that may do well at Freeze – Retro...
9 Social Media Facts about the 2013 John Lewis Christmas Ad
Did you know there was a new advert for a shop? Yes, the annual new Christmas ad for John Lewis is now an ‘event’ worthy of reporting by the media. Surely you must have seen it already, so here’s some spurious facts about the coverage it has generated: 1. It cost a lot £1 million for an...
Serre Chevalier offer exclusive ski day for Facebook fans
We’ve seen some nice Facebook promotions by resorts before. This summer Verbier teased their fans to decide if they should open for a day. Free skiing for Facebook fans Currently Serre Chevalier are planning to start off the 2013/14 winter ski season with an exclusive ski day for their Facebook fans. One day before the...
Snowskool’s great ski infographic gets the formula right
We all know infographics can be effective ways of generating inbound links, social shares and attention for your brand, but they are notoriously hard to get right. Great ideas in the meeting room often fail to translate to that super-viral piece of content you were looking for. Snowskool get it right Skipedia highlighted this great...
Don’t just book it, Low Cost Holidays it…
Okay, this is a story from last year, but when we came across this at Brighton SEO last week, it’s so good, we had to share it. Mr Thomas Cook meets Thomas Cook The simple story is in November 2011 Mr Thomas Cook posted a message on his namesake’s Facebook page, cheekily asking if he...