
Tignes update Facebook page to make it less ‘official and more shareable
While at Grand Ski last week, we noticed that Tignes had recently changed their Facebook page name. The original name for the page was ‘Tignes espace killy (Official)’ – not only a mouthful, but extremely ill-suited for tagging within posts. If you wanted to link to their Facebook page, you had to accept that the...

Chamonix introduces new brand identity, Facebook page and Twitter competition
Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside the industry (her previous employer...

Why you should disable ads on your brand’s YouTube channel…
Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month. It’s a clever video, editing together lots of the Crystal resort staff wishing their fans a Happy...

‘Life is good’ in St Anton with viral video hit
We defy you not to smile when you watch this video from St Anton am Arlberg. In 2 minutes and 22 seconds they manage to capture everything that makes a ski holiday. As the backing song goes, ‘Life is good, life is great’ and this video hits the mark perfectly. There’s a reason why it’s...

Inghams use special offer infographics to drive traffic
How do you generate a return from social media? We are all searching for ways, but we like Inghams‘ current campaign on Facebook. Social media managers already know that photos receive better engagement than regular posts. And the trend for infographics is an indicator that in a post-Pinterest world we like to consume our data...