I want to tell you a story…on Facebook
Facebook used to be philosophical, encourage us to share our innermost thoughts, explore the workings of the mind. Do you remember? Back in the old days, we were asked ‘What’s on your mind?’ I want to tell you a story But nothing (on Facebook) stays the same for long. Now we are being asked...
BBC establish that poorly targeted marketing on Facebook doesn’t work
Last week the BBC got very excited about an investigation into Facebook by Rory Cellan-Jones, a Technology correspondent. The article claimed that some companies are ‘wasting large sums of money’ trying to win ‘Likes’ on Facebook. This appears to be because when a campaign was run for a British-based business, the company ended up winning...
How much is a Facebook fan worth?
Following our recent post about Surface 2 Air’s extremely successful Facebook competition, we wanted to point out that fantastic engagement in itself isn’t necessarily a desirable end goal. Free money wins engagement and fans Let’s a take a look at a recent campaign by Barmade Ltd – a hospitality recruitment agency, based in London. They...
Facebook ‘Voice’ gives more flexibility to page owners
Regular Facebook users who also administer brand pages may have noticed a small change that was introduced last week. Individuals can easily add comments and likes as themselves When logged into a Page, previously it has been possible, but inconvenient for admins to post as themselves. Now you can switch identities at the click of...
Surface 2 Air Sports use a ‘Mega Giveaway’ competition to drive Facebook engagement
We have written before on Skipedia about how the rules on Facebook are rarely applied in practice. When brand pages such as Manchester United don’t worry, and Cover Photo rules are regularly ignored, even by reasonably large companies, then do the guidelines really matter? Perhaps not, but while many brands run competitions, only a few truly...
Perisher increase fans and engagement with ‘Skibum’ Facebook competition
Brands are always searching for effective competitions to increase their fans base and engagement on Facebook. Australian resort Perisher has recently managed to achieve both with their ‘Be the ultimate Skibum‘ competition. The competition offered entrants the chance to win a ‘ski bum’ experience valued at over AUD20,000. The prize included six weeks’ accommodation, lift...