Facebook introduces scheduled posts and new admin categories
Last week saw two excellent improvements by Facebook to features available to page owners. Schedule posts within Facebook Firstly, it is now possible to schedule posts to go live at a specific time within Facebook. Previously page owners had to use third party applications such as Hootsuite or Tweetdeck. Now all page owners need to...
Should you Photoshop your Facebook Cover Photo?
Should you Photoshop your Facebook Cover Photo? Well, if you mean making the sky a bit bluer, or the snow a bit whiter, then go for it. But if you are just making a beautiful picture worse, as Cauterets have done here, then the answer is no. This doesn’t make me think, ‘Hey, look I...
Great use of Facebook Timeline Cover Photo by Thredbo Ski Resort
As the start of the season in the Southern Hemisphere gets nearer, Thredbo Ski Resort in Australia have been making great use of the Facebook Timeline Cover Photo. They have been counting down the number of days to the start of the season since 37 days to go: By changing the Cover Photo every day,...
Sex sells, but so do penguins…
And if that’s not the strangest headline you read today, you’re probably a fan of the National Enquirer! Seriously though, we know that sex sells, even in the ski industry. Tignes rely on it, and it’s also worked for Les Portes du Soleil and Mt Norquay in Canada. Penguins sell too! But it turns out...
Facebook competition rules: if Manchester United break them, then should you too?
Well informed social media and online marketing managers will know that Facebook has a number of restrictions on how you can run competitions. However, when we saw this post from Manchester United earlier today, we started to wonder if they matter: The rules… The current guidelines were written in 2009, and were designed to distance...
Sunshine Village celebrate their Facebook fans in their Cover Photo
It wasn’t so long ago that Sunshine Village were the villains. After their epic social media fail in January 2011, there was a large amount of negativity attached to the brand. That certainly hasn’t all gone. The Support Ski Patrol wronged by Sunshine Village Facebook page is still active and has almost 8000 fans. However,...