Mattel send Barbie bald after Facebook campaign
In our current social media led world, brands need to be continually monitoring what is being said about them online. Toy manufacturer, Mattel, recently did wonders for their own brand loyalty by responding to a parent-inspired Facebook page called ‘Beautiful and Bald Barbie! Let’s see if we can get this made‘ for children who have...
STA Travel success with ‘Win a Job in Australia’ Facebook campaign
At Skipedia we are always looking out for great practice on Facebook. STA Facebook app is one of the best This great competition app currently running on the STA Travel Facebook page is one of the best we’ve seen. Developed in partnership with Tourism Australia, the campaign has been designed to increase youth travel to...
Facebook Cover Photo Guidelines for Pages: do they matter?
Last week we highlighted some companies breaking the official Facebook Cover Photo guidelines for Pages. With Facebook Timeline for Pages still only a few weeks old, it increasingly seems that their guidelines are unenforceable. We noticed two more dubious Cover Photos this week, from the ski areas of Sun Peaks and the Portes du Soleil:...
Three examples of ski companies breaking Facebook’s Timeline Cover Photo guidelines
Less than a month ago that Timeline became the standard format for brand pages on Facebook. When the new style was announced, we pointed out the key Timeline features. Last month we looked at a early adopters who had already converted to Timeline. We also looked at the UK’s largest ski company, Crystal Holidays, when...
Thyon use an Eskimo in an igloo to create social media buzz
Another campaign Skipedia liked from last season was from Thyon in Switzerland’s Quatre Vallees. Possibly inspired by Whistler’s Embedded campaign, Thyon took a more light-hearted approach to employ their own esquimau to live for 14 days in his own igloo on the mountain. The candidate was chosen by interview from a shortlist of 40 candidates....
Nude skier helps Portes du Soleil win Facebook fans
Nude skiing isn’t something you see very often, so we at Skipedia liked this innovative campaign by the (Swiss) Portes du Soleil. The campaign was run via YouTube and a dedicated site – http://ski-nu.ch/. Once the video finished, users were invited to ‘participate’, taking them to the Portes du Soleil Facebook page. On arrival on the...