Facebook launches News Feed ads
With an IPO coming up later this year, Facebook is shifting its focus from acquiring users to working out how to make money from them. One of the first steps they have taken is to introduce ads in Facebook users’ News Feeds. The launch has been staggered, so if you haven’t seen it yet, it...
New Facebook Insights: Why there are more ‘People Talking About’ you than Lady Gaga…
Should you worry about the ‘People Talking About This’ metric? As a page owner, should you worry about the ‘People Talking About This’ metric recorded in your Facebook Insights and publicly on your Facebook page? Our answer is yes and no. But the good news is that you shouldn’t worry because there are probably more...
Snowbasin resort tackles social media ski patrol complaint head on
‘What if customers complain using social media?’ Our answer at Skipedia is simple – that’s great. Obviously no one wants an unhappy customer, but the great advantage of social media is that you can find out quickly if your customers are being negative about your brand online. Sunshine Village’s social media fail Then it’s...
The Top 10 French Ski Resorts on Facebook (Dec 11)
It’s been over six months since the last Skipedia count on how the French Ski Resorts were doing on Facebook, so now the season is underway, a recap is certainly overdue. Here’s the scores on the doors in December 2011: The Top 10 French Ski Resorts on Facebook 1. Megeve – 43529 fans (1) 2....
Small is beautiful: Why Obermutten has more Facebook fans than Zermatt and Verbier…
The tiny Swiss village of Obermutten has shown just how simple social media is… The hamlet of 79 residents promised that when anyone likes their Facebook page they would print off their profile and pin it up in the village. The pictures quickly filled up the town’s main noticeboard, and now they are using the side...
Crystal Holidays launch new crowdsourcing campaign on Facebook
Possibly inspired by Colgate’s ‘Smile’ campaign or Converse’s current ‘In Case of Emergency’ campaign, Skipedia likes the new crowdsourcing campaign Crystal Holidays have recently launched on Facebook. Watch out for Mr Alberta… ‘Have you spotted Mr Alberta?’ asks people to take a photo of themselves in front of one of their billboard posters that are currently...