Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "john lewis"
9 Social Media Facts about the 2013 John Lewis Christmas Ad

9 Social Media Facts about the 2013 John Lewis Christmas Ad

Did you know there was a new advert for a shop? Yes, the annual new Christmas ad for John Lewis is now an ‘event’ worthy of reporting by the media. Surely you must have seen it already, so here’s some spurious facts about the coverage it has generated: 1. It cost a lot £1 million for an...
It's pantomime season for the iPad2 (Oh, no it's not!)

It’s pantomime season for the iPad2 (Oh, no it’s not!)

This advert we noticed in the papers at the weekend quite simply annoyed the Skipedia team. 1. ‘The gift you can’t wait to give‘ – Purlease…don’t make us sick! John Lewis might want us to believe that the world of their Christmas ‘event’ adverts exists in real life, but we all know that it’s only...