Can Groupon help the ski industry?
You will have heard of Groupon, and its competitor, Living Social. Both are phenonoma, with the former often quoted as the fastest growing company of all time. ‘Discounting tarnishes the ski industry as a brand’ It’s recognised that one of the key challenges the industry faces is persuading consumers to book in advance, rather than...
Living Social’s brilliant London taxi campaign
I have to share this superb campaign by GroupOn competitor, Living Social. We’ve all seen the branded London black cabs, but the campaign normally stops with the outside of the vehicle. In this case, unsuspecting passengers were invited to make a choice — carry on to their original destination, or ‘roll the dice’ and go...