Which is the most difficult ski resort to spell?
Some ski resorts are very difficult to spell, but which is the most difficult? One of the benefits of managing numerous Adwords accounts for our snowsports clients is that we have a great insight into what UK users are searching for. And what’s pretty clear is that there are some ski resorts that they just can’t...
Snow in Space: The Final Frontier
Are you looking for new ideas for your next ski trip? In which case, the new book ‘Snow in Space’ could be what you need. Admittedly you’ll probably need to be cryogenically frozen and a billionaire to make it to some of the ski areas described in this entertaining 100-page hardback book. Snow...
When does The Jump 2017 start and who is on it?
If you love skiing it’s hard not to have a marmite relationship with Channel 4’s ‘reality in the snow’ programme ‘The Jump’. It doesn’t help our industry when Davina McCall says dumb things such as ‘your chances of getting injured (while skiing) are extremely high’. Non-skiers think skiing is dangerous However, if The Jump...
Have Obergurgl created the best ski resort video of 2016?
Every ski resort creates video footage and so they should – according to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019. So with so much video content being created, it can be hard to cut through the dross and get noticed. Hats off to Obergurgl then, for...
UK Snowsports Industry optimistic, but Brexit beckons
The latest survey from the Snowsports Industries of Great Britain shows that so far this season, the UK industry has benefited from improved exchange rates and good sales. The survey was compiled by members of SIGB and 91% of the responses were from retailers, agents or distributors The impact of Brexit to date...

