7 Stats about The Impact of Snowsports on the Rhones Alpes economy
We all love a good list. Here’s seven great stats about the impact of the snowsports industry on the Rhones Alpes area of France. 1. Skiers spent over €6.5bn in the Rhone Alpes area of France during winter 2011/12 2. The majority of turnover came from the Savoie, followed by Haute Savoie, and the Isere...
Milk is good for you (and your snowboarding!)
We all know that milk is good for you. One of the first nutritional lessons children learn is that milk gives you strong bones and teeth. But who knew it could help you snowboard or skateboard? That’s the way it’s sold by Swissmilk.ch – milk is ‘your natural fitness programme’. Here’s a selection of some...
Tourism Australia go for viral reach with ‘Best Jobs in the World’ campaign
Tourism Australia have recently launched their $4m ‘Best Jobs in the World’ campaign for 2013. Each of the jobs will showcase the best tourism attributes of each state and territory and comes with a six month salary worth $100,000. Briton was first winner This campaign has been grown significantly since the first ‘Best Job in...
Six versions of the ‘Harlem Shake’ set in Ski Resorts
There’s only a small chance that by now you won’t know what the ‘Harlem Shake‘ craze is all about. Let’s be honest, if the phrase ‘flogging a dead horse’ was perfect for anything, it’s this dying meme. But that doesn’t seem to stop the enthusiasm for creating new versions, and here are six of...
10 Facts about Poma, Doppelmayr and Ski Lifts
We all like a list. Here’s 10 facts about Poma and Doppelmayr – producers of most of the world’s ski lifts. The data was taken from this winter’s ‘Economic Panorama of Savoie Mont Blanc Ski Resorts’ (more interesting than it sounds!) 10 Facts about Poma, Doppelmayr and Ski Lifts 1. Poma (real name: Pomagalski) has...
Do paid search results perform better than organic search results?
We recently saw this fascinating research from Bunnyfoot suggesting paid search performs better than organic search. Consumers don’t realise paid ads are adverts Their survey showed some stand-out facts: 40% of consumers don’t realise that Google Adwords are actually ads 81% of users clicked on paid results rather than organic results It’s certainly true that...