Mini backflip in Tignes beats gap jump and rail slide to go viral
Firstly, if you haven’t already seen this incredible footage of a full Mini backflip filmed in Tignes, then press play on the video below right now! You’ve now added to the 3.3 million views that this video has had in the first ten days since it was posted. (And who knows what the count will...
Oslo Vinterpark take a cheeky ’50 Shades of Grey’ approach to introduce new chairlift
When Oslo Vinterpark replaced their old t-bars with a new six-seater chairlift, it seems they took their inspiration from ’50 Shades of Grey’. We’re not entirely sure if a t-bar has ever caused bruises as bad as these, but why let the facts get in the way of a great marketing campaign (created by Anti...
How to turn a pile of snow into guerrilla marketing
We love this guerilla marketing idea from Bláfjöll ski resort in Iceland (who knew?). It’s a simple idea, but brilliantly effective. Simply dump a load of snow next to a busy road and stick a sign in it pointing to your resort. Hey, it’s only 30km, and you’re in your car already, why not head...
Survey shows travel searches increasingly start on mobile and tablets
Google recently released some stunning data about mobile phone usage. Everyone is aware that the massive increase in smartphone ownership has led to a sea-change in the way people are accessing the Internet. But if mobile optimisation wasn’t at the top of your list of development changes already then this research should put it up...
Infographics win links (especially when you ask nicely!)
This morning we received a contact form via our website from Confused.com. It was a pitch asking us to include the infographic (shown below) on one of the sites we blog for. Usually we just ignore mails like this, but we have featured it because it was 1) personalised and polite 2) argued a...
Folie Douce brand expands to Alpe d’Huez
While at Grand Ski last week, we noticed that the Folie Douce have announced plans to add a fourth venue to their expanding empire. Regular après-skiers will already know the very successful Folies Douces in Val d’Isere, Val Thorens, and, from this season, in Meribel. La Folie Douce comes to Alpe d’Huez From December 2013,...