Intersport Ski Hire go underground with guerrilla marketing in Paris
At Skipedia, we love a spot of guerrilla marketing so this recent campaign by Intersport Ski Hire France impressed us. 2025 UPDATE – Use the Discount Code ‘SKIPODCAST’ to save an additional 6% when you book your ski hire with Intersport Ski Hire Intersport teamed up with Paris agency VivaKi to take over a Paris...
The North Face build strong marketing platform for launch of Steep Series range
While out in Chamonix last week at the Freeride World Tour, Skipedia took the opportunity to interview Anders Ollgaard, Brand Manager Action Sports EMEA from The North Face. The company’s long term mission is “to become the global leader in snowsport apparel”. With that in mind, 98% of their winter collection has changed for 2013/14...
GoPro move European marketing forward with Freeride World Tour sponsorship
While in Chamonix last week attending the Freeride World Tour, Skipedia caught up with Philip Schlosser, Resort and Sports Coordinator for GoPro in Europe. Why has GoPro sponsored the Freeride World Tour? We want to be present in all our core verticals, and snowsports is our main market in Europe. The Freeride...
Tignes update Facebook page to make it less ‘official and more shareable
While at Grand Ski last week, we noticed that Tignes had recently changed their Facebook page name. The original name for the page was ‘Tignes espace killy (Official)’ – not only a mouthful, but extremely ill-suited for tagging within posts. If you wanted to link to their Facebook page, you had to accept that the...
Chamonix introduces new brand identity, Facebook page and Twitter competition
Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside the industry (her previous employer...
New Facebook Timeline tested in NZ
Mashable have revealed that a new look for the Facebook timeline is on the way. It is already being tested in New Zealand and will be rolled out globally during the next month or two. By Iain Martin