Why you should disable ads on your brand’s YouTube channel…
Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month. It’s a clever video, editing together lots of the Crystal resort staff wishing their fans a Happy...
A Ski Resort Rebrand Case Study: Val Thorens United
Last week Skipedia met with Gregory Guzzo, director of the Val Thorens Tourist Office to discuss the process and rationale behind their recent rebrand to ‘Val Thorens United’. Skipedia: What were the reasons for this change? Gregory Guzzo: The ski market is approaching maturity. Competition within travel, particularly on the internet, is increasing faster than...
Skiplex expand to Reading and create a ski industry success story
Followers of industry stats will know that the number of people taking snowsports holidays has decreased in each of the last four years. So with a market that’s fallen by almost 25% it’s a rare pleasure to find a business that’s bucking the trend and expanding rapidly. Skiplex recently opened its second centre in Reading,...
More pictures of cars covered in snow…
Less than a week ago we were contemplating just what it is that makes a car covered in snow so appealing. And as the snow has kept coming down, that gives us the chance to share even more great photos of cars, vans and buses, all stuck in this great snowfall that the Alps has...
What is it about a car covered in snow that’s so appealing?
Of all the great snow images we’ve seen over the last few days (thanks to the three-day snowstorm the Alps is currently enjoying), most of the best have involved cars. What is it about a car covered in snow that’s so appealing? I like to think that in our world dominated by technology and...
Wiggle swap bike for car in massive Twitter win
When Jonny Heneghan tweeted that he was prepared to swap his car for a new bike, he did not expect any response from Wiggle – the online sports retailer. But the Portsmouth-based company called his bluff by replying ‘Sounds like a fair trade’ and this weekend Heneghan picked up his new Mekk bike as well...