Ischgl target UK market with new TV advert
Although not unknown in the UK market, it is rare to see ski advertising on British TV. Crystal Ski advertised on TV last year This time last year, buoyed by Travel Alberta’s marketing dollars, Crystal Ski ran their first ever TV advert. The ad screened nationally during the winter on Channel 4, Film 4, E4...
The best ecommerce confirmation email ever?
Not snowsports, but great customer service deserves a recognition whenever it’s seen. So just check out this superb confirmation email from Firebox – possibly the best ecommerce confirmation email ever? By Iain Martin
How an ESF Flash Mob in London turned from PR gold to #socialmediafail
Over recent weeks Frances Montagnes has been heavily trailing a Flash Mob event, due to take place in two locations in London on 22 November. The event, which has its own dedicated website, was due to see 250 ESF ski instructors flown in specially from Grenoble to perform a ‘specially choreographed tribute’ that they had...
Direct Ski start class war with new ski advertising campaign
It’s hard not to like the marketing team at Direct Ski. This time last year they were challenging Crystal to a punch up, this year it’s class war. Although we’d question if Spencer is actually a posh name, the point is one the snowsports industry should encourage, if perhaps not in such crude terms. Skiing...
‘Life is good’ in St Anton with viral video hit
We defy you not to smile when you watch this video from St Anton am Arlberg. In 2 minutes and 22 seconds they manage to capture everything that makes a ski holiday. As the backing song goes, ‘Life is good, life is great’ and this video hits the mark perfectly. There’s a reason why it’s...
Videos competitions drive social media for Les 3 Vallees and Fritz Blitz
Competitions on social media are increasingly using video as a form of entry. In a world where content marketing is fast becoming king, this makes sense. Video has great engagement levels on social media and is great for sharing. The Fritz Blitz in Austria In Austria, a secondary school in Weiz won a week of...