Have Les Arcs made the worst ski resort ad ever?
Sometimes we see ads that impress us (like this easyJet ad). Sometimes we see ads that don’t (this Three Valleys ad or this from Les Menuires). But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs. Even without the inevitable thoughts it conjures of Jimmy Savile...
Oakley Airwave Goggles trump Google’s Glasses
Only months ago Google had the futurologists excited when they released their Google glasses, but Oakley have blown them away with their new Airwave ski and snowboard goggles. This is the Christmas present for the gadget lover in your family. With integrated GPS and Bluetooth, these goggles will connect to your iPhone for calls and...
Amazing new ski movie: ‘The Art of Skiing’
It’s that time of year when all the new ski and snowboard movies come out. But this isn’t one one of them. Instead, Goofy (Mickey Mouse’s pal) shows us ‘The Art of Skiing’ (first released in 1941*). * According to Wikipedia, the film was shot in Sugar Bowl Ski Resort as Walt Disney had...
easyJet show ski industry how to sell Christmas in the Alps
There’s been a lot of talk recently about how we can get families back into skiing again. The price is obviously a factor, but how can we remind people why a ski holiday is a special holiday? Well, top marks to EasyJet – they nailed it with this copy (as seen in the Evening Standard...
Inghams use special offer infographics to drive traffic
How do you generate a return from social media? We are all searching for ways, but we like Inghams‘ current campaign on Facebook. Social media managers already know that photos receive better engagement than regular posts. And the trend for infographics is an indicator that in a post-Pinterest world we like to consume our data...
What can Google Autofill tell us about the ski industry?
Just for fun, we thought we’d see what we can learn from Google Autofill about the ski industry, and whether it can give us any SEO pointers. Scotland more popular than Austria and France This was a surprise. Apparently the search ‘ski holiday in scotland’ is more popular than ‘ski holiday in austria’. ...