The first ski holiday adverts of the autumn…
As the nights draw in, and the leaves fall from the trees, so the ski supplements start to appear in the printed media. Here’s a selection so far: And what of online… While press ads become fewer and fewer, increasing advertising spend is going online. Scott Dunn have been using the Google Display...
Why your earned media and paid media should be merging…
You probably already know that social signals are increasingly important in influencing your organic search engine rankings. But with new research showing that trust in paid advertising lags significantly behind recommendations, many brands are combining their paid and earned media. More than 9 in 10 trust recommendations The recent Nielson survey shows that while 92%...
Heinz show that QR codes can work
A recent survey has shown that QR code use continues to rise in the UK – although only around 10% of smart phone owners have used them. Scepticism remains of their effectiveness, but many companies have seen great results. Heinz QR codes scanned over 1 million times Last year Heinz put QR codes on ketchup...
Inghams and Crystal Ski offer beer tokens as ski holiday incentive
Sometimes ski holiday offers can be like buses – you wait for ages and suddenly two arrive at once! An unlikely coincidence? This winter, the big two – Crystal Ski and Inghams – want to pay your bar bill for you. Coincidentally both are offering a EUR150 bar credit in certain properties. This looks like...
Tesco Korea increase online sales by 130% with QR campaign
When Tesco wanted to grown their market share in Korea, they were looking for options that would not involve increasing the number of stores. After some super-brainstorming, they created a truly innovative multichannel campaign that combined outdoor advertising, mobile commerce and QR codes. And the results were extremely impressive. Koreans are very hard working and...
![Hitler's take on the ROI of Social Media [Video]](https://www.skipedia.co.uk/wp-content/uploads/2012/09/Untitled-290x290.png "Hitler's take on the ROI of Social Media [Video]")
Hitler’s take on the ROI of Social Media [Video]
If you work in social media, you’ll no doubt have had to grapple with the ROI dilemma at some point. This video might make you recall a few conversations with social media sceptics! By Iain Martin