Facebook launches News Feed ads
With an IPO coming up later this year, Facebook is shifting its focus from acquiring users to working out how to make money from them. One of the first steps they have taken is to introduce ads in Facebook users’ News Feeds. The launch has been staggered, so if you haven’t seen it yet, it...
The oldest ski brochure in town?
After our recent post about the ski companies of 1984, Graeme Spratley from Spiral Marketing very kindly sent us this photo. Here is the slightly tatty front cover of Swans 1979/80. The brochure is a fascinating read for ski nerds. ‘Supersave’ holidays were available from £59. I wonder what that would be in today’s money....
![Interview with Lake Annecy Ski Resorts about their recent rebranding [Video]](https://www.skipedia.co.uk/wp-content/uploads/2012/01/lasr-290x112.jpg "Interview with Lake Annecy Ski Resorts about their recent rebranding [Video]")
Interview with Lake Annecy Ski Resorts about their recent rebranding [Video]
During Grand Ski 2012 in Annecy, Skipedia asked Stephanie Poillet from Lake Annecy Ski Resorts to tell us more about the recent rebranding of the Massif des Aravis area. Skipedia (www.skipedia.co.uk) is a blog full of fresh ideas about social media and snowsports.
![Interview with Tignes about the new Tignespace development [Video]](https://www.skipedia.co.uk/wp-content/uploads/2012/01/11627-projet-tignespace-290x290.jpg "Interview with Tignes about the new Tignespace development [Video]")
Interview with Tignes about the new Tignespace development [Video]
During Grand Ski 2012 in Annecy, Skipedia asked Catherine Breiller from Tignes Promotion about the new Tignespace sports and conference centre. Skipedia (www.skipedia.co.uk) is a blog full of fresh ideas about social media and snowsports. By Iain Martin
‘Special Offer’ resort advertising in France
France can count on the second highest number of skier days in the world, at 55.2m after the United States with 60.0m. There was optimism last year that the number one spot might be possible, but when the country fell short again it was put down to the ‘faible enneigement’ of last season. There’s no...
What’s new at Grand Ski 2012…
This week saw the 21st edition of Grand Ski – the annual French snowsports event exclusively for the trade. This year saw 460 tour operators and agents from 17 markets around the world meet up with 238 exhibitors. Grand Ski was held in Annecy for the third consecutive year and will move to Chambery...