![[COVID-19] Reasons to be Cheerful Pt.1](https://www.skipedia.co.uk/wp-content/uploads/2020/04/unnamed-1-290x290.png "[COVID-19] Reasons to be Cheerful Pt.1")
[COVID-19] Reasons to be Cheerful Pt.1
Firstly, let me clarify – I’m not suggesting the deaths of thousands of people is something to be cheerful about. This blog post is purely about looking for signs of positivity while the UK remains in lockdown and ski bookings are at the bottom of a disastrous trough. The good news… Some people are booking...
![[COVID-19] How should I adjust my Ski Marketing? (Part 2)](https://www.skipedia.co.uk/wp-content/uploads/2020/03/1-290x206.jpg "[COVID-19] How should I adjust my Ski Marketing? (Part 2)")
[COVID-19] How should I adjust my Ski Marketing? (Part 2)
Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports companies should adjust their ski...
![[COVID-19] How should I adjust my Ski Marketing?](https://www.skipedia.co.uk/wp-content/uploads/2020/03/ETTg3XxXQAEKUdy-290x290.jpg "[COVID-19] How should I adjust my Ski Marketing?")
[COVID-19] How should I adjust my Ski Marketing?
Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...
MessyWeekend Ski Goggles Review
Iain from Skipedia and The Ski Podcast recently tried out a new pair of MessyWeekend ski goggles that we were sent to test. This hip Danish startup is still less than two years old, but is making waves in the eyewear market. A combination of good prices and an ethical approach to business has helped...
Ski Touring in Morocco article in ‘Totally Snow’
Iain travelled to Morocco in January 2019 for a ski touring trip in the Atlas Mountains. His article has now been published in ‘Totally Snow‘ magazine:
‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag
Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article on the existential threat to...