If Nigel Farage owned a Landrover…this would be the numberplate
Following on from our blog post ‘The Best Personalised Numberplates in the Alps‘, we wondered if this one could be owned by Nigel Farage? And on the off-chance this doesn’t make any sense to you, try this link… Article by Iain Martin
Is ‘Force Majeure’ – a movie set in Les Arcs – worth watching?
Force Majeure is a new Swedish/French movie not yet released in the UK, but which has already won the Jury prize at Cannes and been nominated for a Golden Globe as ‘Best Foreign Language Film’. What’s the story? The plot revolves around an avalanche ‘near-miss’ near the start of the film. The family of four...
‘Bite the bullet, pay the fine and take your children on a ski holiday…’
We read with interest Henry Druce’s recent post on the Telegraph: ‘Why ski holidays are worth skipping school for’. Is skiing destined to be ‘the preserve of the rich’? Henry’s key point – that a skiing holiday is a great experience for children – is absolutely true, but is he right that skiing is destined...
UK Snowsports Market Twice As Large As Thought?
New research from ABTA has suggested that the UK ski market is actually twice as large as previously thought. The main sources for estimates of the size of the UK snowsports market in recent years has been the Crystal Ski Industry Report and the Ski Club of Great Britain report. The ABTA numbers refer to...
YouGov reveals Snowboarders read the Financial Times and drive Audis
You may recently have read about the YouGov Profiler – launched at the Festival of Marketing last month. It is a database tool built from surveys of almost 200,000 people and shows you the habits, likes and characteristics of anyone who might like a certain person, brand or hobby. We took a look at the...
‘Out with the old, in with the new’: Ski Boot Fit at Profeet
I’ve known Profeet – either via Natives or Skipedia – since they were founded by Hamish Wolfenden in 2001. While I’ve tried out their Run Lab several times, it was only last month that I first experienced the ski boot fit service. I can’t believe I waited so long! Vintage 1997 ski boots I worked my lastski season...