Small is beautiful: Why Obermutten has more Facebook fans than Zermatt and Verbier…
The tiny Swiss village of Obermutten has shown just how simple social media is… The hamlet of 79 residents promised that when anyone likes their Facebook page they would print off their profile and pin it up in the village. The pictures quickly filled up the town’s main noticeboard, and now they are using the side...
Les 3 Vallees v. Chamonix: What’s in a strapline?
While flicking through some of the snowsports mags last month, we at Skipedia were struck by the contrast between these two print ads (shown below). It’s a way of life… The Chamonix strapline ‘It’s a way of life!’ perfectly captures the reason we head to the mountains each winter. The ad shows Chamonix’s most famous feature –...
Neilson make it Yeti season with new Facebook game
The timing couldn’t be better. Only a few weeks after the press claimed that there is proof that the Yeti exists, Neilson launched their extremely addictive new Facebook game – the Ski Challenge, featuring Ziggy Snowdust, their resident Yeti. Excellent Facebook engagement The game, developed in partnership with France Montagnes, is simple to play, has...
‘War and Piste’ – the best ski season book so far?
Could it really be ‘Wickedly funny’? A couple of weeks ago, I read a new book called ‘War and Piste’. I’ll be honest with you, I was expecting the worst from this ‘wickedly funny diary of a ski season’. When I ran Natives, I used to receive regular emails from season workers who had written...
The Top Scottish Ski Resorts on Facebook
Back in the summer, we looked at how Scotland’s ski resorts were working with Facebook. With the first snow on the floor in Scotland, and the Scottish Ski and Snowboard Show coming up this weekend, we thought it was time to follow up and see how the situation had changed. The Top 5 Scottish Ski...
Interview: Megève Tourisme’s social media marketing
Our recent look at the Top 10 French Ski Resorts on Facebook showed Megève a long way in the lead with over 33,000 fans. We recently caught up with Jean Marc Seigneur, vice-president at Megève Tourisme to find out more about their approach to social media marketing. Is social media a key marketing tool for...