Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Les 2 Alpes Give Twins Born on 22/2/22…22 Years of Free Skiing
Ideas / Marketing / Resorts

Les 2 Alpes Give Twins Born on 22/2/22…22 Years of Free Skiing

by iain on Mar 2, 2022 • No Comments
You have to give it to Les 2 Alpes, this is genius promotion. 2 is the magic number One week before the auspicious date of 22/2/22, the French resort of Les 2 Alpes confirmed their love of the number ‘2’ in this Facebook post…and launched a unique competition. You probably don’t need to speak French...
Overnight Ski Train article on InTheSnow Magazine
Iain

Overnight Ski Train article on InTheSnow Magazine

by iain on Feb 7, 2022 • No Comments
Iain recently travelled on the inaugural Travelski Express ski train service direct from London St Pancras to Bourg St Maurice in the French Alps. His article on the experience was published on InTheSnow Magazine: You can also watch this video about the journey: And, finally, if you prefer listening only, then why not check out...
Ski Touring in Les Menuires article on InTheSnow Magazine
Resorts

Ski Touring in Les Menuires article on InTheSnow Magazine

by iain on Jan 26, 2022 • No Comments
Iain’s article about ski touring at night in Les Menuires has been published at InTheSnow Magazine. He was guided by Clement Dalmais from the local ESF on the climb to the Refuge Lac de Lou. He stayed overnight in the refuge and then ski toured from there to Point de la Masse the following morning....
China & India: The New Snowsport Markets To Watch
Ideas

China & India: The New Snowsport Markets To Watch

by iain on Jan 20, 2022 • No Comments
With the Beijing Winter Olympics coming up in less than a month, snowsports awareness is reaching a new peak in China. The winter sports market in China is one of the fastest growing in the world – estimated at over $126 billion at present and expected to reach over $160 billion by 2025. A new...
The Ski Podcast announced as finalists in Sports Podcast Awards
Iain / podcast

The Ski Podcast announced as finalists in Sports Podcast Awards

by iain on Jan 16, 2022 • No Comments
The Ski Podcast has been nominated for ‘Best Wintersports Podcast’ in the upcoming Sports Podcast Awards 2022. The podcast was shortlisted by a select group of some of the biggest names in the sports podcasting industry, including Craig Strachan (Amazon), Alec Donics (Spotify) and Ben Green (The Athletic). Iain Martin, presenter of The Ski Podcast...
"The Exciting Mountain Atmosphere..."
Ideas

“The Exciting Mountain Atmosphere…”

by iain on Nov 24, 2021 • No Comments
“The exciting mountain atmosphere gives you a great feeling of well-being” As seen in the classic ski publication ‘Learning to Ski’ by Schools Abroad:

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.