Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Iain’s article on the 100th anniversary of the first Winter Olympics in Chamonix-Mont-Blanc is now available in print in the Autumn 2024 issue of Skierandsnowboarder magazine. Read it online at www.skierandsnowboarder.com or listen to the episode of The Ski Podcast about the anniversary here:
The €150 million Grands Montets cable car project in Chamonix hit a set back last week when a crane involved in the construction of the new lift collapsed. The crane, located on the Aiguille des Grands Montets, broke in two during a defrosting operation. As it fell, a piece of crane hit the cliff wall causing...
Iain travelled to Portugal in June 2024 to take part in the European Duathlon Championships as part of the British Age Group team. Having pledged not to fly during 2024, this meant a journey by train, ferry and car, with his time-trial bike to Coimbra in Portugal. Iain wrote about his experience in this piece...
If you haven’t listened to The Ski Podcast recently, you’re missing out! In most recent episode (#222), Vicky Gosling – CEO of GB Snowsport – tells us about the incredible talent in the British team, and the huge funding issues they face! The Best Skis of 2024/25 Prior to my interview with Vicky, I was...
In September 2024, Iain took part in the Wild 70 ultra marathon in Crans Montana, Switzerland. The race is one of several organised over the ‘Wildstrubel by UTMB’ weekend of trail races. Iain’s review of the race has now been published by Ultrarunner Magazine. You can read the full article here and listen to Iain’s...
You can use the code ‘SKIPODCAST’ to secure free tickets to the 2024 London Ski Show. Alternatively, you just take this link and the code will automatically applied. Free Ticket Code – London Ski Snow 2024 The Ski Podcast is a media partner to the London Snow Show, which takes place at London’s Excel Centre...
