Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "australia"
Tourism Australia go for viral reach with 'Best Jobs in the World' campaign

Tourism Australia go for viral reach with ‘Best Jobs in the World’ campaign

Tourism Australia have recently launched their $4m ‘Best Jobs in the World’ campaign for 2013.   Each of the jobs will showcase the best tourism attributes of each state and territory and comes with a six month salary worth $100,000. Briton was first winner This campaign has been grown significantly since the first ‘Best Job in...
Perisher increase fans and engagement with 'Skibum' Facebook competition

Perisher increase fans and engagement with ‘Skibum’ Facebook competition

Brands are always searching for effective competitions to increase their fans base and engagement on Facebook. Australian resort Perisher has recently managed to achieve both with their ‘Be the ultimate Skibum‘ competition. The competition offered entrants the chance to win a ‘ski bum’ experience valued at over AUD20,000.  The prize included six weeks’ accommodation, lift...
STA Travel success with 'Win a Job in Australia' Facebook campaign

STA Travel success with ‘Win a Job in Australia’ Facebook campaign

At Skipedia we are always looking out for great practice on Facebook. STA Facebook app is one of the best This great competition app currently running on the STA Travel Facebook page is one of the best we’ve seen.   Developed in partnership with Tourism Australia, the campaign has been designed to increase youth travel to...