Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "covid19"
When is a ski lift not a ski lift?

When is a ski lift not a ski lift?

As all British skiers are well aware, the ski lifts in France (and across most of Europe) are not turning at present. Safety measures in place French ski resorts have presented a well-prepared case that ski lifts can be managed safely using new Covid protocols. However, despite the evidence from Switzerland that opening lifts does...
Study shows ski resort cable car rides safer than going to work

Study shows ski resort cable car rides safer than going to work

“We’re following the science” That’s a phrase we’ve heard a lot since the pandemic arrived. And it means that most ski resorts in Europe have their lifts closed at present. Switzerland is an exception to that, but a recent study suggests that this might not be as horrifying as some Twitter users would have you...
Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Most resorts have designed their own face masks, but as far as we know, only Val Thorens has created their own hand sanitizer. Even better, they’re certainly the only resort to launch a hydroalcoholic gel that actually smells of the mountains…made with a unique mix of génépi. Thibaut Loubère, marketing manager for Val Thorens, said:...
"We are not an amusement park!” French ski resorts campaign to open for Christmas…

“We are not an amusement park!” French ski resorts campaign to open for Christmas…

This has been a fast news week in the world of skiing. Way back on Monday the travel industry saw some hope, with the announcement that quarantine could be reduced to five days with a negative test. This is a sad summary of where we are in November 2020: joy from an entire industry at...
"The signs are not very positive": Ski Resorts prepare for a tough winter

“The signs are not very positive”: Ski Resorts prepare for a tough winter

Ski resorts are preparing for a difficult winter thanks to the Covid pandemic. With fewer international clients, mountain professionals in France are working to re-engage French holidaymakers after a successful summer. “The signs are not very positive,” said Caroline Leboucher, general manager of Atout France, last week in Grenoble.  “It’s a bit of a lottery for...
Five Things We Learned from the 2020 Ski Club of Great Britain Survey

Five Things We Learned from the 2020 Ski Club of Great Britain Survey

This week, the Ski Club of Great Britain released the results of their annual survey, conducted for them by Spike Marketing. The data was based on 20,000 contemporary responses gathered via 28 partners within the industry. Here are five takeaways from the report: Maybe an aging market isn’t so bad… For many years, the ski...