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We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "covid19"
Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Most resorts have designed their own face masks, but as far as we know, only Val Thorens has created their own hand sanitizer. Even better, they’re certainly the only resort to launch a hydroalcoholic gel that actually smells of the mountains…made with a unique mix of génépi. Thibaut Loubère, marketing manager for Val Thorens, said:...
"We are not an amusement park!” French ski resorts campaign to open for Christmas…

“We are not an amusement park!” French ski resorts campaign to open for Christmas…

This has been a fast news week in the world of skiing. Way back on Monday the travel industry saw some hope, with the announcement that quarantine could be reduced to five days with a negative test. This is a sad summary of where we are in November 2020: joy from an entire industry at...
"The signs are not very positive": Ski Resorts prepare for a tough winter

“The signs are not very positive”: Ski Resorts prepare for a tough winter

Ski resorts are preparing for a difficult winter thanks to the Covid pandemic. With fewer international clients, mountain professionals in France are working to re-engage French holidaymakers after a successful summer. “The signs are not very positive,” said Caroline Leboucher, general manager of Atout France, last week in Grenoble.  “It’s a bit of a lottery for...
Five Things We Learned from the 2020 Ski Club of Great Britain Survey

Five Things We Learned from the 2020 Ski Club of Great Britain Survey

This week, the Ski Club of Great Britain released the results of their annual survey, conducted for them by Spike Marketing. The data was based on 20,000 contemporary responses gathered via 28 partners within the industry. Here are five takeaways from the report: Maybe an aging market isn’t so bad… For many years, the ski...
Quash Quarantine: Join the campaign to end the 14-day Quarantine

Quash Quarantine: Join the campaign to end the 14-day Quarantine

Although the UK’s 14-day Quarantine for all international arrivals started this week (on Monday 08 June). The wrong policy at the wrong time We have blogged before that this quarantine is the ‘wrong policy at the wrong time’. We were not alone: Britain’s quarantine plan for travellers is too little too late, Guardian, 04 JuneQuarantine...
The UK Quarantine: The Wrong Policy at The Wrong Time

The UK Quarantine: The Wrong Policy at The Wrong Time

On Friday 22 May, Priti Patel announced that the UK would be introducing a 14-day quarantine for all arrivals, including British citizens, from 08 June. This was a long-waited for announcement after Boris Johnson’s assertion on 10 May that ‘it will soon be the time’ to start quarantining arrivals. After the endless confusion of last...