“Pay for my Meribel ski holiday!” Probably not the best crowdfunding pitch…
Crowdfunding in snowsports is in vogue. Last year saw a hugely successful campaign organised by Joost Van Zundert in his attempt to protect La Grave from avaricious developers. That raised over €61,000 in a matter of weeks – principally because so many skiers and snowboarders out there feel strongly about La Grave – there’s an...
Crystal Holidays launch new crowdsourcing campaign on Facebook
Possibly inspired by Colgate’s ‘Smile’ campaign or Converse’s current ‘In Case of Emergency’ campaign, Skipedia likes the new crowdsourcing campaign Crystal Holidays have recently launched on Facebook. Watch out for Mr Alberta… ‘Have you spotted Mr Alberta?’ asks people to take a photo of themselves in front of one of their billboard posters that are currently...