Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "engagement"
The Freeze Festival moves to Clapham Common

The Freeze Festival moves to Clapham Common

After five years at the Battersea Power Station, the (London) Freeze Festival has dropped the London from its title and moved to Clapham Common. We dropped by on the opening night to see how it looked, and if any marketing or businesses stood out. Retro Rentals This is one business that may do well at Freeze – Retro...
Why automation doesn't work on Facebook...

Why automation doesn’t work on Facebook…

If only Facebook didn’t take up so much time… Phew. All this status updating and relationship building on Facebook takes time, doesn’t it? If only there was some quick way of automatically exporting my updates from other networks. Oh, there is you say? Great! Social Media Marketing is not free… Wrong! Facebook is ‘free’, but...
Interview: How Saalbach found 20,000 fans...

Interview: How Saalbach found 20,000 fans…

If you read our recent post about the Top 10 Austrian ski resorts on Facebook, you will have seen that Saalbach Hinterglemm tops that list with over 22,000 fans. We asked Saalbach resident, Rachel Dunscombe, owner of Alpine consultancy Off to the Mountains, to find out more. She recently spoke to Paul Kubalek who heads...
Video, Engagement & Mobile - the three key travel marketing trends

Video, Engagement & Mobile – the three key travel marketing trends

I’ve just spent the last couple of days at the European Travel Distribution Summit 2011. It’s been a fantastic opportunity to discover the latest views on social, search and mobile strategy from some of the top professionals in the industry. I was lucky enough to speak myself about YouTube best practice, but when not behind...